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Travel4Impact network expands its global reach with Amadeus


Travel4Impact, the collaborative initiative spearheaded by Amadeus and IE University to bolster small sustainable enterprises (SMEs) in the travel and tourism sector, is now inviting applications from across the globe for the first time. Expanding its reach to the Americas, the program is embracing a worldwide perspective to reinforce its dedication to fostering a sustainable, inclusive, and responsible travel and tourism industry. The fourth edition of the program will be open for applications from March to April 2024, with approximately 40 small and medium-sized companies slated for selection to partake in the new launchpad phase, commencing in September 2024.

Crafted in conjunction with IE University, a leading international academic institution, the program has already empowered over 60 SMEs, amplifying their positive impact and expediting their digital transformation since its inception in 2021. Feedback from the initial and subsequent editions indicates that Travel4Impact significantly elevated the prospects of 72% of participants regarding the future of their businesses.

During the launchpad phase, Travel4Impact furnishes leaders (C-level executives and founders) from small companies with a fully funded six-month online training and mentoring program, led by IE University professors. As part of this phase, SMEs engage in collaborative work sessions to refine their digital strategies and integrate new sustainable practices into their business models. Over 87% of participants attested that the educational support and training sessions enhanced their comprehension of embedding sustainability into their business strategies. Subsequent to the launchpad, participants are encouraged to join the network, comprising members from previous editions, fostering collaboration, mutual support, and the exchange of best practices.

Esther Villena, Global Head of Social Impact, Amadeus, emphasises the pivotal role of small and medium enterprises in the travel and tourism industry, constituting over 80% of all global businesses. Recognising Amadeus’s unique position within the travel ecosystem, Villena underscores the collaborative effort with IE University on Travel4Impact to empower small businesses, particularly those prioritising sustainability, in collectively shaping a more sustainable, inclusive, and responsible travel and tourism sector leveraging digitalisation.

Concepción Galdón, Director of IE Center for Social Innovation & Sustainability at IE University, underscores Travel4Impact’s role in uniting businesses committed to the profound impact of travel on society and the environment. She highlights the program’s dynamic forums for joint learning and sharing, accelerating the transformation of shared passion into impactful business realities.

Applications for Travel4Impact are open until April 30th, targeting leaders from small and medium-sized travel agencies, tour operators, accommodation services, and destination experiences striving to contribute positively to the world of travel and tourism. Successful applicants will receive notifications from IE University between June and July 2024.

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