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Category: Editorial

Editorial
Reality of Contrasts

Reality of Contrasts

At a recent conference on business travel, discussions revolved around the future of the sector, and how voice technology would soon emerge as the new and advanced medium of bookings. In a stark reality of

Editorial
Let’s Build a ‘Vibrant’ India

Let’s Build a ‘Vibrant’ India

Recently, I read a report on how repeat international visitors to Goa are upset about overcrowding in the state, and the deplorable hygiene situation on its beaches have become an eyesore for visitors. This isn’t

Editorial
Let’s Get Real!!!

Let’s Get Real!!!

This year started on a remarkable note for Indian tourism sparked by the Prime Minister's visit to the island of Lakshadweep, his outreach move before the ensuing national elections. While Modi's pictures exploring the serene

Editorial
Act Responsibly

Act Responsibly

When we thought that India is gaining upper hand in its fight against Covid-19 at that time the virus is raising its ugly head again in states like Maharashtra, Kerala. This development has resulted in

Editorial
Mired in Uncertainty

Mired in Uncertainty

Joe Chernov, a renowned marketing leader once said, "Good marketing makes the company look smart. Great marketing makes the customer feel smart." The Covid-19 pandemic necessitates 'great marketing' for the tourism industry. While health and

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