“The focus has shifted more towards compact and intimate events” : Kunal Laungani, Founder, Chapter 2 Events
Chapter 2 Events is a luxury wedding & event planner, which transcends borders and brings forth unique virgin destinations by curating niche and immersive celebrations across the world. Right from conceptualisation, guest management, vendor coordination, and logistics to final execution, the proficient event management company makes sure that their consumer celebrations are hassle-free. Asmita Mukherjee spoke with Kunal Laungani, Founder, Chapter 2 Events to know more about the new business trends that he foresees in the new normal.
What was your aim behind starting Chapter 2 Events?
Back in 2013, my sister-in-law and I felt that there’s a gap in professionally managing and showcasing hospitality at Indian weddings or events. As a result, we came up with the idea of creating Chapter 2 Events to professionally manage any wedding and event, making it more organised and process-oriented. We go beyond our mandate to ensure that the host families arrive as guests themselves and enjoy a hassle-free experience. In short, making sure people get value for the effort that goes behind it, not only from a monetary aspect but also from an emotional aspect.
What is the new normal for the event industry?
The new normal is constantly evolving, but of course, at present, the focus has shifted more towards compact and intimate events where the primary focus is the safety and well-being of every guest, without compromising on the overall experience. Families and couples have become conscious about their guest list, planning, and operations. The new normal has changed not only from the client perspective, but also from the business ecosystem where the vendors and partners are working more closely together to ensure that they instill client confidence and surpass their expectations.
What are the new business trends that you foresee in the post-covid era?
In the Post-Covid era, we anticipate families going all out and curating larger-than-life celebrations for the reduced guest list due to the fact that there was a halt for almost two years. Business trends would entail a lot of new destinations coming into the picture because of the limited inventory in India.
Which locations are gaining popularity in the new normal?
Countries in the GCC like Dubai, Bahrain, and other destinations such as Portugal, Spain, Malta, and Turkey are attractive locations that are rolling out the red carpet as regulations and flights are gradually opening up. In addition, there is substantial support and cooperation from the local tourism boards in these countries.
Kindly let us know about your goal for 2022.
With the pandemic hitting the wedding industry hard in recent years, we used it to our advantage by re-strategising and expanding our geographical reach to increase our offerings, hence moving a step closer to our vision of bringing forth unique destinations for our clientele. We made a conscious decision to pivot our business model by setting up our maiden European base in Portugal and focusing on experiential celebrations across niche destinations. With strategic partners like
Visit Portugal and Martinhal supporting this endeavour, we are really excited to bring forth larger-than-life celebrations to Europe. The year 2022 is all about working closely with all our stakeholders such as the hotels, tourism boards, DMCs and focusing on destination weddings globally, owing to the demands of our clients to bring in authentic flavours and unique experiences at their events. All of it while giving them value for money and adhering to the Covid-19 protocols.