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To boost Film Tourism, Gujarat signs MoU to host Filmfare Awards 2024

Gujarat Tourism Corporation Limited (TCGL) has signed an MoU with Worldwide Media Pvt Ltd (A Times Group Company) to organise the 69th Filmfare Awards 2024.

This MoU will serve as a turning point for the state’s whole film and tourism community as well as for the western region of the nation. It is to be noted that Gujarat launched the Cinematic Tourism Policy in September 2022, and after that, this is yet another great feat for Gujarat.

Gujarat will host the Filmfare Awards for the first time. Chief Minister of Gujarat Bhupendra Patel, Tourism Minister of Gujarat Mulubhai Bera, Secretary of Tourism, Gujarat – Hareet Shukla (IAS), Managing Director and Commissioner of Tourism – Dr. Sourabh Pardhi (IAS), Chief Principal Secretary to CM – K. Kailashnathan (IAS), Chief Secretary – Rajkumar (IAS) as well as Vineet Jain, Managing Director, The Times Group, Deepak Lamba, CEO, Worldwide Media Pvt. Ltd. and Tiger Shroff, popular Hindi film actor were present at this auspicious event.

The Filmfare Awards are one of the most prestigious awards in Indian cinema. So, Gujarat will gain greatly if the Filmfare Awards ceremony is held here in the state. Gujarat will attract a large number of celebrities, filmmakers, and industry professionals by hosting such a renowned award ceremony. This influx of visitors would stimulate the local economy by increasing tourism, hotel bookings, and overall spending in the state.

With the hosting of the Filmfare Awards, Gujarat will be promoted as a film destination. Gujarat would receive significant exposure and promotion as a potential filming location. Filmmakers will be enticed to use Gujarat as a backdrop for upcoming film projects and the event will highlight the state’s infrastructure, cultural heritage, and scenic splendor. This might lead to further investments and film production in the state.

The film and entertainment industry creates numerous job opportunities, both directly and indirectly. Hosting the Filmfare Awards in Gujarat could generate employment in various sectors such as event management, hospitality, transportation, security, and more.
Filmfare Awards receives extensive media coverage across various platforms including television, print, and digital media. This exposure would provide Gujarat with widespread visibility, promoting tourism, attracting investors, and enhancing its overall image.

Hosting the Filmfare Awards will contribute to the growth of the tourism industry in the state. The extensive television coverage of the award ceremony will enhance Gujarat’s reputation as a sought-after tourist destination. By garnering media attention, the ceremony will showcase Gujarat’s tourist attractions, cultural heritage, and facilities, thereby attracting potential visitors to the state.

The Filmfare Awards are expected to attract celebrities, industry experts, and their fans to Gujarat. As a result, there will be a rise in the number of tourists visiting the state. These tourists who are attending the event might choose to prolong their stay in Gujarat and explore nearby tourist attractions. This, in turn, will accelerate the tourism industry of the state.

To accommodate a prestigious event like the Filmfare Awards, the state government, and local authorities would likely invest in improving infrastructure, transportation, and hospitality facilities. These improvements will not only be advantageous for the award ceremony itself, but will also enhance Gujarat’s overall tourism infrastructure, making it more attractive to visitors in the long run.
The increased tourism activity generated by the Filmfare Awards would have a positive economic impact on various sectors associated with tourism, such as hotels, restaurants, transport services, tour operators, handicrafts, and souvenir shops. It would create business opportunities, generate employment, and contribute to the local economy.

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