Thomas Cook, SOTC target couples with honeymoon tours
With the onset of India’s key wedding season, Thomas Cook (India) Limited and its Group Company, SOTC Travel, have identified strong demand from the high opportune couple segment – honeymooners and couples celebrating anniversaries and special occasions. To cater to the unique requirements/preferences of this segment, the companies have launched a diverse value to luxury range of ‘Honeymoon & Romantic Holidays’ set against spectacular Indian and international locales, with prices starting at INR 16,14900.
The companies’ consumer data reveals a significant growth of over 40% from India’s couple/honeymoon segment – metros, mini-metros, Tier-II & III cities. With a strategic intent to capitalise on this demand, Thomas Cook & SOTC Travel’s Honeymoon & Romantic Holidays portfolio features a range of handpicked destinations from favourites like Switzerland (scenic Lucerne to Gstaad’s ski-spa resorts), Paris, South of France or Chamonix, Austria, Australia – New Zealand, Turkiye, Oman, Iceland, Vietnam and Cambodia. On offer are an array of island locales too: Hawaii, Greece, Jeju Island, Thailand’s Krabi, Kho Pha-Ngan, Hua-Hin, French Polynesia, Bali, Maldives and Fiji. Also featured are the sub-continent’s honeymoon favourites: Kashmir, Himachal, Andamans, North East, Kerala, Goa, Rajasthan, Bhutan and Sri Lanka.
Thomas Cook & SOTC Travel’s Honeymoon & Romantic itineraries offer exceptional experiences like a private sailing and barbecue dinner in Thailand, a Viennese waltz dance lesson in Austria, a unique cheese fondue experience atop a Swiss mountain peak, a sumptuous floating breakfast in the Maldives/Bali or a gastronomic feast in France and Italy.
Fun outdoor experiences have been incorporated to appeal to this young segment: Harley Davidson rides in New Zealand, couple horseback tours in South Africa, igloo stays and chasing the aurora borealis in Finland, snorkelling-diving with a beach picnic in the Andamans, kayaking through Abu Dhabi’s mangroves, glamping in Oman, high adrenaline outdoor-adventure in New Zealand, etc.
Luxury options include an enchanting journey on the Palace on Wheels, Orient Express, panoramic views aboard the VIP car of the Golden Express or premium cruise lines; an elegant chateau stay in France or in a palace/haveli in Rajasthan; exclusive accommodation in jungle lodges/tree houses; Himalayan resorts or Maldivian underwater villas, and more.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited., said, “Our Honeymoon & Romantic Holidays portfolio has been thoughtfully curated to offer truly memorable locales and experiences to India’s honeymooners and couples celebrating special occasions. To delight India’s young couples, we have woven in fun/exciting and adrenaline filled experiences. Our product offers value to luxury, ready-to-book and customized programs co-curated by our experts.”
Daniel D’souza, President & Country Head – Holidays, SOTC Travel, said, “We have carefully designed our Honeymoon & Romantic Holidays to appeal to India’s new-age couples by including exclusive/non-standard experiences. From panoramic beach picnics to skiing and spa mountain activities; uber-luxury rail and cruise journeys, we have tailor-made romantic options that are sure to delight honeymooners and couples.”