Tag Archives: technological advancements

Reality of Contrasts

At a recent conference on business travel, discussions revolved around the future of the sector, and how voice technology would soon emerge as the new and advanced medium of bookings. In a stark reality of contrasts, a trade association hosted a session for its members to introduce them on using ChatGPT to generate content for destination marketing.

This is a clear example of how complex and diverse this industry is, where a certain section of players is already contemplating moving towards matured technology use, while a large portion of the value chain is still gradually warming up to the adoption of new-age concepts to drive business.

However, what is constant among both is the need to learn, evolve and stay relevant. Gone are the days when the debate was about offline vs. online agents. The real challenge is adapting to newer technologies at a faster pace for better value and data-driven growth. The focus is now on leveraging technology to streamline processes, enhance customer experiences, and stay ahead in an industry where innovation is becoming synonymous with success. The influx and popularity of travel tech start-ups and white label solutions highlight the industry’s collective realisation that staying at the forefront of technological advancements is no longer a choice, but a necessity for sustained growth and competitiveness.

It is a right move in the right direction to realise that change is the only constant.

Korea Tourism Organization unveils K-Incentive Scheme 2.0 for Indian travel trade

The Korea Tourism Organization (KTO) has launched K-incentive Scheme 2.0, an enhanced programme designed to support and reward Indian travel agents who promote travel to South Korea.

Leveraging the inaugural programme’s success from last year, K-incentive Scheme 2.0 was unveiled at an event in New Delhi, in collaboration with Outbound Tour Operators Association of India (OTOAI).

The benefits include providing travel agents with prizes up to USD 30 per passenger and support for quick, simple, and hassle-free tour visas for visitors to Korea between February and September 2024. The programme encourages Indian travel agents to explore and promote regional destinations like Busan, Gangwon-do, Jeollanam-do, and Jeollabuk-do.

Speaking about the initiative, Myong Kil Yun, Regional Director, India & SAARC Countries, KTO, said, “India remains one of our most important source markets. With K-incentive Scheme 2.0, we aim to deepen our collaboration with Indian travel agents and incentivize them to actively create and sell Korea travel packages, ultimately helping us achieve the ambitious goal of welcoming 200,000 travellers from the country this year. Korea’s diverse destinations and its hidden gems offer unique experiences. From Busan’s stunning beaches and bustling markets to Gangwon-do’s serene mountains and Jeollanam-do’s rich history and cultural heritage, there is something for everyone.”

Riaz Munshi, President, OTOAI, said, “Embarking on a visionary voyage, as OTOAI aligns with KTO for the launch event of the K-Incentive Scheme 2.0, the synergy between our organisations creates a compelling force in shaping the future of travel. Korea tourism sector continues to blossom, fuelled by a blend of rich cultural heritage, technological advancements, and captivating attractions. From the iconic skyscrapers of Seoul to the serene landscapes of its countryside, Korea offers diverse experiences for every traveller. This collaboration is a symphony of innovation and excellence, promising a kaleidoscope of travel wonders. Together, we redefine travel standards, uniting expertise for an event that transcends expectations.”