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Korea Tourism Organization unveils K-Incentive Scheme 2.0 for Indian travel trade

The Korea Tourism Organization (KTO) has launched K-incentive Scheme 2.0, an enhanced programme designed to support and reward Indian travel agents who promote travel to South Korea.

Leveraging the inaugural programme’s success from last year, K-incentive Scheme 2.0 was unveiled at an event in New Delhi, in collaboration with Outbound Tour Operators Association of India (OTOAI).

The benefits include providing travel agents with prizes up to USD 30 per passenger and support for quick, simple, and hassle-free tour visas for visitors to Korea between February and September 2024. The programme encourages Indian travel agents to explore and promote regional destinations like Busan, Gangwon-do, Jeollanam-do, and Jeollabuk-do.

Speaking about the initiative, Myong Kil Yun, Regional Director, India & SAARC Countries, KTO, said, “India remains one of our most important source markets. With K-incentive Scheme 2.0, we aim to deepen our collaboration with Indian travel agents and incentivize them to actively create and sell Korea travel packages, ultimately helping us achieve the ambitious goal of welcoming 200,000 travellers from the country this year. Korea’s diverse destinations and its hidden gems offer unique experiences. From Busan’s stunning beaches and bustling markets to Gangwon-do’s serene mountains and Jeollanam-do’s rich history and cultural heritage, there is something for everyone.”

Riaz Munshi, President, OTOAI, said, “Embarking on a visionary voyage, as OTOAI aligns with KTO for the launch event of the K-Incentive Scheme 2.0, the synergy between our organisations creates a compelling force in shaping the future of travel. Korea tourism sector continues to blossom, fuelled by a blend of rich cultural heritage, technological advancements, and captivating attractions. From the iconic skyscrapers of Seoul to the serene landscapes of its countryside, Korea offers diverse experiences for every traveller. This collaboration is a symphony of innovation and excellence, promising a kaleidoscope of travel wonders. Together, we redefine travel standards, uniting expertise for an event that transcends expectations.”

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