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TAT’s 2024 strategic direction envisages THB 1.92 trillion-revenue & 35mn trips from foreign tourists

By TBM Staff - Mumbai Monday, 24 July 2023, 11:00 AM 369

The Tourism Authority of Thailand (TAT) has announced its 2024 strategic direction that will continue to elevate the tourism supply and sustainable standards, as well as leverage Thai soft powers to promote and develop high-value and sustainable tourism in Thailand. According to Thapanee Kiatphaibool, Governor, TAT, “2024 will be the year of accelerating resilience, Continue Reading

Outbound Top Stories

Tourism Malaysia targets Gen z travellers and wedding segment from India

By Disha Ghosh Friday, 16 June 2023, 12:30 PM 1365

Tourism Malaysia recorded 324,548 arrivals from India during April-December, it’s number 4 source market in 2022, and is now focusing on tapping GenZ travellers, adventure-seekers and weddings. The country is focusing on the Gen Z travellers using digital technology, and by showcasing Instagrammable destinations. Besides this, wedding is another area of interest with Continue Reading