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Tag: Generation Z

Outbound
TAT’s 2024 strategic direction envisages THB 1.92 trillion-revenue & 35mn trips from foreign tourists

TAT’s 2024 strategic direction envisages THB 1.92 trillion-revenue & 35mn trips from foreign tourists

The Tourism Authority of Thailand (TAT) has announced its 2024 strategic direction that will continue to elevate the tourism supply and sustainable standards, as well as leverage Thai soft powers to promote and develop high-value

Outbound
Tourism Malaysia targets Gen z travellers and wedding segment from India

Tourism Malaysia targets Gen z travellers and wedding segment from India

Tourism Malaysia recorded 324,548 arrivals from India during April-December, it's number 4 source market in 2022, and is now focusing on tapping GenZ travellers, adventure-seekers and weddings. The country is focusing on the Gen Z

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