SOTC Travel expands retail presence in Mumbai with new store in Chembur
SOTC has opened a retail store in Chembur, Mumbai. With a strategic focus to leverage on the rapidly growing travel opportunity in Mumbai, this expansion increases SOTC’s network strength to nine stores in the city (3 retail and 6 franchise) reiterating the company’s focus to expand its footprint in the city. The outlet was inaugurated by Himanshu Sampat, Associate Vice President – Sales, SOTC Travel.
The company’s new outlet is centrally located at Chembur, thus serving as a hub for nearby areas of Wadala and Sion as well. Chembur is a hub for cosmopolitan travellers and forms an important source market for SOTC Travel, offering the company a range of valuable segments like Gen Z/new age travellers, millennial, families, couples and business owners.
SOTC Travel’s customer insights from Mumbai and Maharashtra indicate brisk demand of over 55% for escorted and customized tours vs. pre-pandemic. The company is witnessing high demand for personalised holidays in the region and anticipate robust demand for experiential holidays, adventure holidays, domestic cruises, eclectic stays, safaris and biking trips. To cater to the preferences of travellers from the region, SOTC Travel has expanded its portfolio of customised holidays and introduced ‘Customized Holiday Experts’ with destination expertise to help customers plan their memorable holidays as per their preferences, this is in addition to the company’s highly popular group escorted tours – international and domestic.
To boost demand, SOTC Travel has also introduced value driven offers like Buy One Get One Free, Early Bird discounts, complimentary cruise experience on Greece Holidays and cashback offers.
Daniel D’souza President & Country Head – Holidays, SOTC Travel, said, “We continue to witness strong continuum – brisk demand of over 55% for escorted and customized tours vs. pre-pandemic emerging from Mumbai and Maharashtra since the pandemic, and they remain key source markets for us at SOTC. We are delighted to open our new retail outlet in Chembur, with this new addition our network strength in the city increases to nine stores in Mumbai. Our new store is centrally located and a hub for cosmopolitan travellers thus allowing us to target valuable segments of Gen Z/new age travellers, millennials, families, couples and business owners. Our expanded holidays portfolio has something for everyone – from customised holidays to luxury and premium holidays, also group escorted tours. We extend a warm welcome to our customers, and we look forward to plan their next holiday with us.”
SOTC Travel’s new outlet offers end-to-end travel solutions with an array of services, including: International & Domestic Holidays (Group tours, Personalised Holidays, Cruises, etc.), Value Added Services like Travel Insurance; Visa Services, etc.