November 30, 2023
Home Posts tagged SOTC Travel
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SOTC Travel launches digital campaign for Durga Pujo holidays

By 743
SOTC Travel’s consumer data reveals high travel intent especially during the festive season – across multiple segments driven by multigenerational families. West Bengal and East India feature as a key source markets for the Company and are witnessing over 50% surge in demand YoY for Durga Pujo Holidays. Therefore, with a focused intent to maximise […]Continue Reading
Top Stories Trade News

SOTC launches Book Easy. Go Easy – Instant Holidays’ for short holidays

By 699
SOTC Travel’s consumer data reveals high interest (87%) for multiple short breaks from Indian consumers – across segments of couples/DINKs, group of friends, millennial/young working professionals and Gen Z. With a focused intent to target this rising demand for short getaways, SOTC Travel has launched Book Easy. Go Easy – Instant Holidays by SOTC is […]Continue Reading
Top Stories Trade News

SOTC Travel launches website in three regional languages

By 728
In a strategic initiative to target the high potential market of Regional India-Bharat, and cater to the evolving digital savvy language segments, SOTC Travel has launched its website in three regional languages – Hindi, Gujarati and Tamil, in addition to English. This initiative enables the company to enhance its regional connect by offering customers their […]Continue Reading
Top Stories Trade News

SOTC Travel opens new store in Mumbai’s Ghatkopar suburb

By 1036
SOTC Travel has inaugurated its new outlet in R Odeon Mall, Ghatkopar (East). The outlet was inaugurated by Daniel D’Souza, President & Country Head – Holidays, SOTC Travel Limited and Himanshu Sampat, Associate Vice President – Sales, SOTC Travel. This new addition further increases SOTC’s network strength to ten stores in Mumbai (3 retail and […]Continue Reading
Top Stories Trade News

SOTC Travel expands retail presence in Mumbai with new store in Chembur

By 833
SOTC has opened a retail store in Chembur, Mumbai. With a strategic focus to leverage on the rapidly growing travel opportunity in Mumbai, this expansion increases SOTC’s network strength to nine stores in the city (3 retail and 6 franchise) reiterating the company’s focus to expand its footprint in the city. The outlet was inaugurated […]Continue Reading
Top Stories Trade News

SOTC Travel unveils digital campaign “Your Holiday is calling”

By 554
SOTC Travel has launched a campaign “Your Holiday is calling” aimed at reiterating the brand’s longstanding legacy of over 74 years and motto ‘We are for Holidays’. Focusing on the preferences of the new age traveller, the Company has created an extensive range of experiential holidays across various themes and destinations starting at affordable prices. […]Continue Reading

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