TBM Staff - Mumbai Kazakh Tourism has inaugurated its first overseas office in India, marking a pivotal moment in the nation’s global outreach. The Chairman of Kazakh Tourism, Kairat Sadvakassov, played a key role in the opening ceremony, coinciding with the prestigious international travel exhibition, SATTE, in New Delhi.
During the event, Prashant Chaudhary, Head of Salvia Promoters, was appointed as the Official Representative of Kazakh Tourism in India. Renowned for its representation of various cities and countries in Central Asia, Salvia Promoters emerged as a strategic partner to bolster the promotion of Kazakh tourism in the Indian market.
Sadvakassov expressed excitement about this strategic move, underscoring the importance of having a dedicated representative in India—a burgeoning market for outbound tourism. He expressed the intent to leverage this experience to expand into other target markets, signalling a new era in Kazakhstan’s international tourism promotion.
Chaudhary, now the Representative of Kazakh Tourism in India, shared insights into Kazakhstan’s vast potential as a tourist destination. He highlighted Kazakhstan as the largest landlocked country globally, featuring diverse landscapes, vibrant urban life, and a rich archaeological history.
Chaudhary emphasized the convenience for Indian travellers, thanks to the visa-free regime for Indian passport holders and direct flights from Delhi and Mumbai to Almaty. Notable cities like Astana and Shymkent are also gaining popularity among Indian tourists, reflecting the growing tourism potential of Kazakhstan.
The collaboration between Kazakh Tourism and Salvia Promoters aims to attract tourist groups from India to Kazakhstan, tapping into the extensive outbound tourism market. Chaudhary projected a significant increase in the number of Indian tourists visiting Kazakhstan, estimating it to reach 500 thousand annually by 2026.
This strategic move underscores Kazakhstan’s commitment to positioning itself as a prime destination for international travellers, with a specific focus on key markets like India.
The partnership with Salvia Promoters is poised to enhance the visibility of Kazakhstan’s unique attractions and cultural richness among Indian tourists, fostering mutual tourism growth between the two nations.
