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Hainan Airlines launches world’s first AR in-flight experience


Hainan Airlines has taken flight entertainment to new heights with augmented reality (AR) experiences, offering passengers a unique immersive experience aboard Hainan Airlines flight HU7874 on Feb 7. Special AR glasses awaited passengers at their seats, allowing them to enjoy 3D films with a 360-inch borderless screen, 1080P resolution, and a 120Hz refresh rate, similar to having a private cinema at 30,000 feet.

Started on Feb 8, more than 20 Hainan Airlines flights incorporated Rokid AR Entertainment Kits, pre-loaded with several 3D offline movies, enhancing in-flight entertainment. This initiative aims to bring joy to travellers, enhancing their journey with the latest technology, as the company announced in a press release.

The Rokid AR Glasses are designed for comfort, weighing only 75g, with a battery life of up to 5 hours, allowing consumers to easily complete watching three movies at one go. Equipped with dual directional speakers, passengers can enjoy high-quality sound without disturbing others. Rokid plans to expand the application of its AR technology in flights, including real-time interactive games and virtual tours.

While still in its early stages, AR inflight experiences offer a glimpse into a more engaging travel experience. However, if AR/VR headsets do grow in popularity, more airlines may come aboard with their offerings.

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