FAITH suggests to leverage top 10 cross country travel rank of India for repositioning tourism now for gaining post COVID market share
FAITH the policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India (ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI, TAFI) has given reference to Ministry of Tourism of a global travel ranking for cross – country road travel, where India has been ranked 10 out of 118 countries on multiple parameters such as heritage sites, bio- diversity, landscapes, average travel cost etc.
India’s ranking is higher than traditional tourism countries. FAITH has suggested to MoT that this top ranking can probably form a vital cornerstone of India’s post COVID global repositioning and marketing campaigns. This ranking can be leveraged both for inbound and domestic to demonstrate the inherent tourism attractiveness of our country and enable for gaining post COVID tourism market share.