TBM Staff - Mumbai
Collinson has introduced LoungeKey Pass Storefront, a new channel that allows businesses to increase ancillary revenue and improve customer acquisition and retention strategies.
LoungeKey Pass Storefront is a business-to-business innovation extending from LoungeKey Pass, a digital voucher that enables users to access an airport lounge or enjoy a travel experience without the need for registration, physical cards, or membership. Businesses can now directly offer LoungeKey Pass to their customers by integrating the co-branded user interface into their existing booking channels or customer journeys, providing immediate ancillary revenue to their business.
Todd Handcock, Global Chief Commercial Officer and Asia Pacific President Collinson, stated, “With the swift return of travel and consumers’ increased focus on travel experiences, we’re thrilled to offer LoungeKey Pass Storefront to businesses seeking to enhance their customers’ travel experience while boosting their bottom line.”
Collinson’s research report, “The New Rules of Engagement: Customer Expectations Revealed,” found that while most consumers in Asia Pacific (60%) prefer traditional rewards such as points or cashback, experiential benefits are becoming increasingly important. Consumers, particularly millennials and Gen Z, seek non-financial, experience-driven rewards such as airport lounge access, sleeping pods, and gaming lounges, which make them feel valued and rewarded.
“Customer engagement and loyalty programs with travel-related benefits are highly popular among today’s consumers. Nearly half of the Asia Pacific-based respondents to our recent survey found that brands offering such rewards effectively influence their spending behavior. Consumers, especially millennials and Gen Z, are more likely to join a new customer engagement program that offers travel-related rewards and benefits. By using LoungeKey Pass Storefront, businesses can strengthen their engagement with consumers by making sought-after experiences more accessible while driving better commercial returns,” Handcock added.
In addition to boosting ancillary revenue, LoungeKey Pass Storefront provides businesses with cost-effective brand differentiation by allowing them to personalise the user interface with their logo and integrate the storefront seamlessly into their own ecosystem. Brands can enhance their customer engagement proposition further by including LoungeKey Pass Storefront in their spend-based rewards or point redemption programs.
Japan Airlines Co., Ltd. (JAL) is the first global brand to partner with Collinson to offer LoungeKey Pass to its customers. Starting today, JAL’s customers can purchase LoungeKey Pass directly through JAL’s website.
Designed with flexibility, LoungeKey Pass offers access to over 1,500 airport lounges and travel experiences across 700 airports in 145 countries. For more information on LoungeKey Pass Storefront, visit the Collinson website.
