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SIA HighFlyer boosts benefits with LoungeKey Pass partnership


Collinson has announced the expansion of its partnership with Singapore Airlines (SIA). This collaboration will grant businesses participating in SIA’s HighFlyer programme access to LoungeKey Pass, a digital voucher facilitating visits to airport lounges or indulgence in travel experiences without the hassle of registration, physical cards, or membership.

SIA’s HighFlyer programme enables businesses to benefit from preferential airfares and accrue HighFlyer points when their employees travel for work. These points can subsequently be utilised to offset future travel expenses or unlock rewards. Through this partnership, businesses across all four membership tiers of SIA’s HighFlyer programme will have the opportunity to redeem a LoungeKey Pass for every 8,000 HighFlyer points earned within the company account. Additionally, new businesses joining the HighFlyer programme can attain a pass as a milestone reward upon reaching a specific threshold of nett flown expenditure. Subsequently, businesses can allocate LoungeKey Passes to individual employees via their HighFlyer account, to be enjoyed during their upcoming trips.

According to Collinson’s 2023 Asia Pacific consumer insights report, there is a growing demand among consumers for travel-related rewards and benefits that enrich their travel experiences. With LoungeKey Pass, businesses enrolled in SIA’s HighFlyer programme can capitalise on this trend to enhance their corporate wellness initiatives and bolster overall employee engagement.

Todd Handcock, Global CCO and Asia Pacific President, Collinson International, commented, “Global business travel expenditure is projected to surpass 2019 levels this year, leading to an increase in employees taking business trips. Our research indicates that contemporary consumers highly value travel-related benefits and rewards. Consequently, granting access to airport lounges and travel experiences as part of a comprehensive corporate travel proposition is an effective strategy to support the well-being of business travelers, fostering a sense of support and appreciation from their employer while travelling.” Handcock further expressed excitement about the partnership expansion with Singapore Airlines, welcoming businesses under the SIA HighFlyer programme and their employees to Collinson’s extensive and diverse LoungeKey Pass network of airport lounges and travel experiences worldwide.

With flexibility at its core, LoungeKey Pass will enable businesses participating in the SIA HighFlyer programme to access over 1,500 airport lounges and travel experiences across 700 airports in 145 countries. This includes a wide array of experiences ranging from spa services and sleep pods to gaming and dining offerings.

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