Booking.com partners with cricketer Rohit Sharma as brand ambassador of ICC World Cup
Booking.com has partnered with Indian cricket team captain Rohit Sharma as brand ambassador for the ICC Men’s Cricket World Cup 2023 campaign along with some of the game’s most dynamic international players – Jos Buttler (England) and Glenn Maxwell (Australia). Sharma will be part of the Booking.com campaign for the ICC Men’s Cricket World Cup 2023 ‘Howzat!’
Booking.com is the Official Accommodation Partner for all ICC events, including the upcoming ICC Men’s Cricket World Cup being held in India from October 5 to November 19, 2023.
Commenting on his partnership with Booking.com, Rohit Sharma said “I love cricket and love to travel. This partnership with Booking.com brings together the best of both the worlds. As someone who enjoys travelling along with my family, and exploring new destinations, booking a trip is half the fun and I understand the importance of a hassle-free experience and having all aspects of booking travel integrated into one – be it accommodation, transportation and attractions – and Booking.com makes it easy and fun. I had a great time working on ‘Howzat’ campaign, and I hope for the millions of cricket fans looking forward to watching the ICC Men’s Cricket World Cup 2023, this will bring together the excitement of top-notch competition and the fun of travelling to create something truly memorable.”
“We’re really excited to have Rohit Sharma as one of Booking.com’s global brand ambassadors for our ICC Men’s Cricket World Cup 2023 campaign. Cricket is one of the most loved sports in India and when combined with the thrill and adventure of travel, the tournament creates the perfect synergy for unforgettable experiences that last a lifetime. As the Official Accommodation Partner for ICC, we aim to make it easier for everyone to book their stays through our website or user-friendly app and make their cricket-inspired travel dreams come true,” said Santosh Kumar, Country Head for India, Sri Lanka, Maldives and Indonesia at Booking.com.
The Booking.com integrated campaign featuring Rohit Sharma will run in India during the tournament from October 5 to November 19, 2023 across digital, PR, TV and in-stadium during the ICC Men’s Cricket World Cup 2023 matches. More information about this exciting campaign will follow once the tournament kicks off.