TBM Staff - Mumbai Ace Connect has been appointed by Peermont Global Hotels & Resorts as its B2B sales, marketing, and business development partner in India. As part of the mandate, Ace Connect will be responsible for the development and implementation of an effective sales and marketing strategy aimed at educating the trade fraternity, generating awareness, and increasing sales volumes for Emperors Palace Hotel Casino Convention Resort amongst its target audience in India.
On the engagement with Ace Connect, Yugashnee Naicker-Group Manager-Sales, Peermont Hotels, Casinos, and Resorts, said, “India is a key market for us and to increase our footprints, seek clear direction and an understanding, we partnered with Ace Connect, given that they have strong connections and past credentials with the travel trade, along with deep insights of both the Indian and South African markets. We value our partnership and look forward to a strong collaboration to promote our products and services in India.”
Commenting on the partnership, Alpa Jani, Founder & CEO, Ace Connect, said, “One of the key ingredients to the success of product and destination marketing is creating the right fit between what is being offered along with an understanding of the audience and market that it is being catered to. We are proud to be associated with Peermont Global and look forward to working together to achieve their mission of promoting Emperors Palace hotels, Casino, Entertainment and Conference facilities in India. Our expertise and in-depth knowledge of this market will add immense value to Peermont Hotels plans for the India, enabling them to devise and implement a customised B2B sales, marketing, and a business development strategy.”
Ace Connect will be responsible and step in as an extended valued partner to Peermont hotels, rendering sales assistance and strategic business advice to aggressively promote the hotel chain across key markets in India.
