TBM Staff - Mumbai Dubai Business Events (DBE), part of the Dubai Department of Economy and Tourism and the city’s official convention bureau, hosted the second edition of its MICE Star Awards programme, once again providing a platform to recognise and celebrate the outstanding performance of MICE intermediaries in India.
This follows on from the strong response from the industry to the programme earlier this year, with eight intermediaries rewarded for the role they have played in advocating for Dubai and solidifying its position as a leading business events destination.
The awards were originally introduced earlier this year as part of DBE’s robust commitment to the Indian MICE market, having already built a strong collaborative relationship with intermediaries in the country. Dubai’s popularity as a business events destination continues to be elevated through DBE’s permanent presence in the market, as well as a year-round calendar of inbound sales missions, study missions bringing intermediaries to Dubai, and participation in major trade shows, as well as other activities.
For the new edition, the MICE Star Awards will recognise intermediaries based on their performance during an expanded qualifying period October 1, 2024 to September 30, 2025, with award recipients to be selected based on a comprehensive evaluation process that takes into account both the volume and value contribution of their business to Dubai’s business events and wider tourism ecosystem.
MICE Star Awards First Edition Winners:
Gold
• SOTC Travel Limited
• MakeMyTrip India Pvt Ltd
• Zenith Leisure Holidays Ltd.
Silver
• FCM Travel Solutions Pvt Ltd (I)
• Enrich India
• Citius Holidays Pvt Ltd
• Axplore Travel Plus Pvt Ltd
• Travel Clinic Voyage Private Limited – TCV
