Yas Island Abu Dhabi launches Bollywood-themed campaign with Ranveer Singh
Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations has launched yet another marketing campaign, ‘Yas Hai Khaas’ with Bollywood star , Ranveer Singh, targeting consumers from India. Translating as ‘Yas Is Special’, the video follows Ranveer on an electrifying journey throughout Yas Island, showcasing the destination’s plethora of attractions, diversity of offerings and the warm Yas Island welcome.
The campaign draws the audience into Ranveer’s action-packed holiday to Yas Island as he visits the destination’s most iconic landmarks, from interacting with Batman at Warner Bros. World™️ Abu Dhabi, to chasing waves at Yas Waterworld, to riding the fastest rollercoster in the world at Ferrari World Abu Dhabi. Continuing the adventure, the film shows what an elevated holiday experience Yas Island can offer discerning travellers as Ranveer literally flies through the air at adventure hub CLYMB™️ Abu Dhabi.
Speaking on this, Liam Findlay, CEO of Experience Hub, Yas Island said, “We are proud of our partnership with Ranveer Singh as a brand ambassador as he exudes the dynamic attitude of Yas Island which we believe comes across in the ‘Yas Hai Khaas’ video. Our collaboration with Bollywood superstar, Ranveer Singh, enables us to highlight Yas Island as one of the world’s leading leisure and entertainment destinations, full of vibrancy and non-stop energy. With its entertaining depiction of Yas Island’s award-wining theme-parks, record-breaking attractions and legendary hospitality across hotels, dining and retail, we hope this campaign inspires viewers to visit Yas Island with family and friends very soon, because Yas truly is Khaas, just like Ranveer Singh.”
Commenting on the collaboration, Ranveer Singh said, “Yas Island is such a spectacular destination and I had a great time shooting the video! I am delighted to be the destination’s brand ambassador and I hope vacationers get to enjoy Yas Island as I have. Whether you travel as a family, with your friends or a significant other, get ready for one of the most exhilarating trips, only at Yas Island.”