Aviation Top Stories

Virgin Australia selects Sabre’s Revenue Optimizer to modernise its retailing strategy

Virgin Australia is migrating to Sabre Corporation’s Revenue Optimizer solution to enable optimal pricing decisions and drive total revenue optimization to respond dynamically to today’s fluid travel environment.

While previously, airline pricing and availability planning has typically relied on historical data, the pandemic has resulted in unprecedented changes to the global travel marketplace, making past patterns much less reliable. Sabre Revenue Optimizer will enable Virgin Australia to take a 360-approach to forecasting, analysing and optimizing revenue streams by providing real-time visibility into the total revenue of every flight, market and departure date.

Currently, the Brisbane-headquartered carrier is using a number of different systems in its revenue optimization strategy. The airline will be moving to Sabre Revenue Optimizer to drive its technological transformation and break down data silos to enable it to leverage intelligent decision support to recommend availability, customer choice-based demand forecasting and competitive intelligence.

“We’re delighted to be advancing our technology with Sabre at this key time for travel industry recovery in Australia and beyond,” said Dave Emerson, Group Chief Commercial Officer, Virgin Australia. “As we continue to ramp up our operations following the easing of Australian domestic and international travel restrictions, it’s more important than ever that we can understand evolving booking behaviours across our network with customer-centric, real-time data analytics that give us the power to make sophisticated decisions, so we are able to seize recovery opportunities.”

Virgin Australia is the largest airline by fleet size to use the Virgin brand and has a strong domestic Australian network as well as its own short-haul international services to Fiji, with more international services planned across the year. Virgin Australia Group has also expanded its international network through partnerships with leading global airlines, building an enviable international network in the process.

“As soon as borders opened in Australia, our Sabre booking data showed an immediate surge in bookings as people, unable to travel for the past two years, immediately started to make plans. So, we’re thrilled to announce this new agreement with Virgin Australia at this important milestone in industry recovery,” said Rakesh Narayanan, Vice President, Regional General Manager, Travel Solutions Airline Sales, Sabre. “As a scalable Cloud-native solution, our Revenue Optimizer will help to seamlessly support the future of dynamic pricing for Virgin Australia to capture opportunities as we move ahead with further industry recovery.”

 

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