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VFS Global appoints GB Srithar as Head of Tourism Services

VFS Global has appointed GB Srithar as the Head of Tourism Services effective since February 1, 2024.

Srithar joins VFS Global from Singapore Tourism Board (STB), where he spent over 27 years in a career that spanned multiple functions, including Human Resources, Organizational Development, and International Marketing. He notably served as the Area Director for South India & Sri Lanka and was instrumental in leading the International Marketing and Brand Campaigns teams at STB’s headquarters. His last role as the Regional Director saw him responsible for STB’s regional marketing, tourism development, and trade partnership work across India, the Middle East, South Asia, and Africa.

Srithar will support our VFS client governments by offering specialised services in Travel, Trade, and Tourism Services. This support will add value and enable these governments to achieve their strategic goals of boosting tourism and trade in their respective countries.

According to Zubin Karkaria, Founder and CEO, VFS Global, “GB Srithar is a valuable addition to our team, bringing a wealth of experience, knowledge, and a proven track record. His expertise positions him to lead our efforts with our Client Governments to promote travel, trade, and tourism from key source markets.”

GB Srithar, Head, Tourism Services, speaking about his new role said, “I am very pleased to join VFS Global – a very prestigious brand and global leader in its field. VFS Global gives me an incredible opportunity to leverage my experience on a global scale working with our Client Governments to promote and add value to Travel, Trade and Tourism Services in both established and emerging markets.’’

This appointment is in line with the company’s goal of retaining and attracting the best talent globally to further strengthen its very professional management team and develop its business.

Srithar is a Singapore national who has completed his Bachelor of Arts (majored in Sociology and English Language) as well as his Bachelor of Social Science (Honours) in the National University of Singapore).


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