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UAE’s Holiday Factory launches ‘Holiday Factory Premium’ vertical

UAE-based Holiday Factory has launched its new brand, “Holiday Factory Premium” at Arabian Travel Market 2023 being held at Dubai World Trade Centre.

“The UAE market has a unique demographic landscape with an exponentially growing expat population. The region has experienced rapid economic growth which has resulted in increase in disposable income of its residents. Which in turn has created a surge in demand for Premium holidays,” said Namrata Bhatia, Director Marketing at Holiday Factory.

“Research of UAE market suggests, 1/3rd of the population is seeking for premium holidays and is underserved with all-inclusive packages at the right price,’ said Sandra Dammrich, GM at Holiday Factory Premium.

After successfully serving the UAE middle-class segment with competitive priced holiday packages, Holiday Factory is now set to reshape the “Premium” outbound travel industry with its exciting selection of popular & unexplored destinations such as Switzerland, Italy, Maldives, Northern lights of Scandinavia with an Ice igloo experience etc.

Packaged with only direct flights from all local airlines such as Emirates, Etihad, Fly Dubai etc, and other reputed international airlines, premium hotels, transfers, insurance, and curated daily expert-guided tours to truly experience a destination the Premium Way.

“73% of Premium holiday-seekers, residing in the Emirates, are looking for all-inclusive holiday packages and 95% of those end up booking by themselves. It’s a long, tedious process of endlessly researching and creating a self-itinerary which ends up being cost-ineffective” said Ekaterina Malikova, Product Manager at Holiday Factory Premium.


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