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Tourism New Zealand celebrates its 20-year anniversary in India

Tourism New Zealand, the official tourism board responsible for promoting New Zealand, celebrated its 20th year anniversary in India through frontline training workshops and networking events in Delhi and Mumbai. The attendees comprised of members of the travel trade fraternity, airline partners, media and other key stakeholders.

A 20-member delegation participated in the frontline training with 200 travel sellers across Mumbai and Delhi. The delegation included a diverse mix of Regional Tourism Organisations, hotels, attractions, airports and airlines from New Zealand. The focus of the frontline training workshops was for the New Zealand industry to reconnect with Indian travel trade. They shared the latest destination information and experiences in New Zealand and highlighted destination readiness as India approaches its peak travel season which coincides with New Zealand’s autumn and winter. This was also a great opportunity for Tourism New Zealand to celebrate 20 years of operations in India with trusted partners and pay tribute to the role they played in the growth of Indian tourism to New Zealand.

Speaking on this occasion, Angela Blair, GM International, Tourism New Zealand, said, “We are delighted to celebrate 20 years of inspiring travelers in India, which is one of our priority markets. New Zealand is known for its rich culture, arts, scenic beauty and stories that await to be discovered by high-quality Indian visitors. This special occasion was also a way to thank all our trade partners for contributing immensely to our journey and we look forward to their continued support in the years to come.”

The first Tourism New Zealand office in India was set up in 2003 and over the years have rolled out several campaigns and partnerships with advocates, airlines and trade partners to build preference for Destination New Zealand. India had demonstrated strong growth pre-Covid, with holiday arrivals doubling between 2015-2019 to reach 66,775 visitors.

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