TBM Staff - Mumbai
In response to PM Narendra Modi’s initiative to promote weddings in India, the Union tourism ministry is organising an exhibition as part of the Great Indian Travel Bazaar (GITB), inviting wedding planners from both India and abroad. Approximately 60 wedding planners, including twelve from international locations, will participate in this event.
The day-long Wed in India Expo is scheduled to take place at Rambagh Palace on May 5, preceding the inauguration of GITB in the evening. This initiative aims to boost the promotion of weddings within the country, with a particular focus on benefiting Rajasthan, which already serves as a popular destination for various events in this segment.
Surendra Singh Shahpura, Co-chairman of FICCI-Rajasthan, highlighted the potential benefits for Rajasthan, stating, “Rajasthan and Goa are renowned for hosting destination weddings, and the Prime Minister’s call to conduct such events within the country will further enhance the state’s appeal.” He emphasised that rural areas in Rajasthan, boasting numerous forts and palaces, hold significant potential. While major cities like Jaipur, Jodhpur, and Udaipur are already popular wedding destinations, the untapped potential of rural areas rich in Rajasthani culture and heritage remains largely unexplored. Increased preference for Indian wedding destinations is expected to bring more attention to these rural areas, showcasing their cultural richness and historical grandeur.
