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Tourism Malaysia & Airlines partner up for VMY2026 Success

 

Tourism Malaysia and Malaysia Aviation Group (MAG) have formalised a significant three-year partnership by signing a Memorandum of Understanding (MoU) today. This agreement underscores their joint commitment to bolster Malaysia’s position as a key entry point to Asia and beyond while elevating Malaysia as a premier global tourist destination.

The MoU signing ceremony, held at the Sheraton Imperial Hotel, Kuala Lumpur, was attended by key figures including Manoharan Periasamy, Director-General, Tourism Malaysia and Ahmad Luqman Bin Mohd Azmi, CEO, MAG. The MoU was signed by Lee Tai Hung from Tourism Malaysia and Dersenish Aresandiran from MAG.

In anticipation of a promising outlook for Malaysia’s tourism industry in 2024, the focus will be on strategic markets such as ASEAN countries, West Asia, South Asia, and East Asia. Enhancing air connectivity is a key strategy to facilitate easier access for tourists visiting Malaysia.

This year’s target is to attract 27.3 million arrivals, generating RM102.7 billion in tourism revenue, with proactive promotional efforts centered around the ‘Malaysia Truly Asia’ brand. Looking ahead to Visit Malaysia Year 2026 (VMY2026), the goal is to welcome 35.6 million tourists, aiming for RM147.1 billion in receipts.

The collaboration between Tourism Malaysia and MAG aims to capitalise on their respective strengths to offer enhanced services and seamless connections. Joint initiatives will include familiarisation trips, marketing campaigns, and advertising efforts to showcase Malaysia’s attractions globally.

Ahmad Luqman bin Mohd Azmi, CEO, MAG, emphasised their commitment to supporting Malaysia’s tourism goals, leveraging their strong network and expertise in the aviation industry.

The partnership will focus on key international markets, including leisure, MICE, and transit segments, with a special focus on Malaysia Airlines’ Bonus Side Trip (BST) offering. This initiative provides passengers with complimentary flights to domestic destinations, allowing them to explore Malaysia’s diverse attractions.

Over the next three years, Tourism Malaysia and MAG, along with their subsidiaries, will collaborate on various marketing and promotional activities to revitalise Malaysia’s tourism industry, particularly in international markets.

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