Thomas Cook, SOTC launch European Holidays 2024; offer early bird discounts
Despite visa challenges, Europe continues to lead preferences of Indian travellers, and this is reiterated in Thomas Cook and SOTC’s data – with over 55% of its customers indicating keen interest to travel to Europe for Summer 2024. Hence, aimed at catalysing demand and accelerating bookings, Thomas Cook (India) Limited, and its Group Company, SOTC Travel, have launched their European Holidays 2024, exclusive group-escorted tours – with multiple departures from key metros and customised holidays, commencing March 2024. This comes along with early bird discounts.
This first mover initiative by Thomas Cook and SOTC will benefit early bookers by enabling them apply well in advance for their visas.
Food forms a key element and thus to cater to the palette of Indian customers, Thomas Cook and SOTC’s European Holidays offers a choice of Indian (vegetarian and non-vegetarian) and fusion options; also an opportunity to sample local cuisine.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Summer is the best time to visit Europe and we are witnessing strong demand for the destination. Thomas Cook is synonymous with European tours – with a pioneering legacy of over 140 years. Leveraging on our expertise, we have designed a diverse range of European Holidays that feature favourite locales and unique experiences for our customers.
Our early launch of our summer departures is aimed at supporting our customers with their visa applications – well in advance.To sweeten the deal, we have announced early bird offers that include complimentary cruise experiences, a free holiday in Europe and cash discounts per family. We encourage our customers to make the most of these deals and book their dream European Holiday with us!”
Daniel D’souza, President & Country Head – Holidays, SOTC Travel Limited said, “Europe continues to be a favourite for Indians – be it the continent’s scenic vistas, history-culture to its diverse cuisine.
What is noteworthy is that our data reflects high demand equally from metros and Regional India. We have launched our summer special European Holidays group tours in advance so our customers can book their holidays and plan for their visas.
SOTC is an Indian-grown brand, and having built a formidable reputation of over 74 years, we understand our Indian customers better than anyone else! Our tours offer the comfort of Indian meals, along with fusion and local cuisine – for both our vegetarian and non-vegetarian customers.
For added reassurance to our customers, all our group tours are accompanied by our experienced Indian tour managers.”
Customers can book their holiday via Thomas Cook and SOTC’s omnichannel model that offers customers both choice and convenience: customers have the option of choosing a holiday from the Company’s website or Holiday app, walk into a nearby store to consult with a holiday expert, schedule a video chat, speak to a call centre executive, or a combination of all channels.