Thomas Cook India inks a long-term agreement with KrisFlyer
Thomas Cook (India) Limited has signed a long-term agreement with KrisFlyer – Singapore Airlines (SIA) Group’s loyalty membership program. This makes Thomas Cook India the first Foreign Exchange partner on the KrisFlyer platform, giving Thomas Cook valuable first mover advantage. With the rapid revival of travel, the partnership intends to leverage India’s multiple and highly opportune segments of business: leisure, b-leisure and Corporate MICE.
KrisFlyer members will earn 15 KrisFlyer miles on every purchase of US$100 cash or equivalent value in any other currency; and 30 KrisFlyer miles on loading equivalent forex on card. This offer is valid on a minimum purchase value of US$500/equivalent on retail transactions and available across Thomas Cook India’s omnichannel retail and digital network. Members can redeem miles on their flights including Singapore Airlines, Scoot, Star Alliance member airlines and SIA partner carriers, and on KrisShop – SIA Group’s award-winning e-commerce arm. In addition, miles can also be redeemed on a broad range of shopping and dining experiences, as well as wellness activities, with partners on Kris+ – SIA Group’s rewards and lifestyle mobile app.
Commenting on this, Mahesh Iyer, Executive Director & CEO, Thomas Cook (India) Limited. said, “At Thomas Cook India, we value strong partnerships and alliances to serve more customers and so, are delighted to partner with KrisFlyer, the premium membership programme of the world’s most awarded airline, Singapore Airlines. This strategic partnership is aimed at benefiting consumers of both brands. KrisFlyer members are rewarded with miles on every retail card and cash forex transaction with Thomas Cook India, which can be redeemed on flights, cabin upgrades, shopping, dining experiences, and more. Thomas Cook India in turn, gets an opportunity to serve KrisFlyer members – some of the most valuable and discerning travellers in the world. As India’s Forex Specialist, Thomas Cook India’s omnichannel model offers seamless Forex services to KrisFlyer members via our extensive retail network of over 100 dedicated foreign exchange branches across 65 Indian cities, 21 counters at leading airports, our call centre and website.”
Sy Yen Chen, General Manager India, Singapore Airlines, said, “KrisFlyer has evolved from an airline loyalty programme to a travel and lifestyle-centric rewards programme that unlocks an entire universe of benefits for our customers. With international travel bouncing back so rapidly, this partnership with a brand that is as renowned and trusted as Thomas Cook, gives our members a new avenue to earn miles, not just when they fly with us. We are very pleased and proud to have collaborated with Thomas Cook in what is surely going to be a very successful partnership.”