TBM Staff - Mumbai The prestigious Tata Mumbai Marathon (TMM), the largest marathon in Asia, has unveiled a new partnership with Club Vistara, the frequent flyer program of Vistara.
In this collaboration, Club Vistara becomes the official loyalty partner of the TMM, marking a significant milestone for both entities. This union underscores the profound connections fostered by participatory sports.
The alliance aims to enhance the overall experience for TMM participants by offering exclusive perks. Participants and one guest can now access unparalleled benefits, such as substantial airfare discounts, unique onboard incentives, and privileges in Club Vistara enrollment.
Scheduled for January 21, 2024, the Tata Mumbai Marathon 2024 holds a prestigious place among the globe’s top 10 marathons and boasts the distinction of being a World Athletics Gold Label Road race. This event, supported by Procam International, has spurred a fitness, wellness, and philanthropic movement nationwide, sparking a revolution in running. With a surge of over a thousand new amateur runners hitting the streets daily, running stands as the nation’s fastest-growing participatory sport.
In line with the Club Vistara partnership, TMM participants can seize exclusive offers, including a 15% discount on economy class tickets and a 20% discount on premium economy class tickets.
Vistara, celebrated as one of India’s premier airlines, has earned numerous accolades, including the title of “Best Airline.” Renowned for upholding stringent safety measures and providing impeccably clean cabins, it stands as a top-rated choice among travellers.
Commenting on the association, Deepak Rajawat, Chief Commercial Officer, Vistara said, “It has been our constant endeavour to offer a distinguished lifestyle experience to our loyal customers that goes beyond just air travel. We are delighted to associate with the Tata Mumbai Marathon as we explore this new aspect of benefits to our customers through this meaningful sports sponsorship. We are confident that Club Vistara members will appreciate the proposition this partnership brings to them.”
Vivek Singh, Jt MD, Procam International, said, “We are thrilled to be announcing Club Vistara as the Loyalty Partner for the Tata Mumbai Marathon 2024. This collaboration is a significant step for us both and a testament to Tata Mumbai Marathon’s position, as a premier sporting event of India, and Asia. Running has proven to be an effective platform for brands and this partnership will help elevate the overall experience for our runners. We’re about to embark on a journey where the sky isn’t the limit, but rather the beginning of endless possibilities.”
