Tag Archives: ICICI Lombard

Bollywood star Ranveer Singh to play ‘Sutradhar’ to Radio One’s travel show with ICICI Lombard

With the rise in international travel – a phenomenon termed ‘revenge travelling’, resulted in a higher demand for Travel Insurance. In line with this trend, ICICI Lombard, India’s leading General Insurance Company, has collaborated with Radio One’s #1 Travel show – ‘Get Some Sun’. The flagship show has roped in Bollywood superstar Ranveer Singh, who will be lending his voice to speak about his travel bucket list across geographies globally and share his sun-chasing experiences.

This is the sixth year that Ranveer has been associated with this property. The show will be hosted by Radio One’s Host – Hrishi K. The company aims to increase awareness about its international travel products through the radio platform by reaching out to a very niche audience across major metro cities in India. A recent survey conducted by ICICI Lombard revealed that over 94% of globetrotters purchase travel insurance for their trips – giving rise to a new breed of ‘safety-first’ travellers.

Speaking about the new campaign, Sheena Kapoor, Head – Marketing, Corporate Communication and CSR, ICICI Lombard, said, “Today, more and more people are returning to international travel for both business and leisure alike. The spike in this travel trend has led to a higher number of cancellations and visa rejections. Hence, we want to amplify the importance of travel insurance as a basic item in people’s travel checklists. With Ranveer Singh as a sutradhar on ICICI Lombard sponsored ‘Get Some Sun’, we would like to urge the country’s voyagers to take preventive measures and cover, to protect their travel escapes so they can have a seamless and worry-free experience.”

ICICI Lombard has been associated with the radio show ‘Get Some Sun’ since its inception. The show enjoys a good positioning amongst the office-goers and executive populace, which comprises an important target group for ICICI Lombard. The brand is one of the leading insurers in travel insurance that provides a gamut of coverages and plans to suit every individual’s needs. ICICI Lombard’s travel insurance assures quality health care with a medical cover of up to 5 lakh USD. The various offerings of ICICI Lombard cover travellers from 3 months to 85 years without any medical check-up for policy issuance. The policy covers your safety and provides value-added services for your family back home.

Surge in overseas travel insurance purchase of 75% post pandemic: ICICI Lombard

Research by ICICI Lombard has shown an increase of 76 % in India’s travel insurance on international travels post-pandemic compared to 50% before pandemic, as 94 per cent of those planning to travel overseas will subsequently purchase travel insurance for their trip.

Additionally, digital adoption is high for travel insurance purchases, as almost 1/3rd of customers looking for travel insurance visit the insurance company websites to purchase the travel insurance, while the other 30% purchase from online aggregators and online travel platforms.

ICICI Lombard, to understand customer perceptions towards travel insurance conducted the survey to understand traveller’s purchasing behaviours. The survey also helps to understand the difference in perception between leisure and business travel, willingness to purchase insurance, and the importance of travel insurance in current scenarios & awareness on COVID-related coverage. The study also highlights that international travel post-pandemic is more purpose- driven, i.e., for business/work and medical reasons.

The survey points out the impetus of pandemic driving travel insurance from being just a commodity to a necessity as post-pandemic, awareness and adoption of travel insurance increased significantly. COVID coverage is the key benefit travelers seek while looking for travel insurance, not just medical coverage as more than 1/4th of customers bought travel insurance policies due to a COVID medical cover. Also, an increase in post-pandemic trips to USA/Canada (1.6x) and Europe (1.4x) similar to Asia and Australia was observed.

Commenting on the research Sanjeev Mantri, Executive Director, ICICI Lombard, said, “Our research indicates that the outbreak has raised awareness of the importance of travel insurance. Before the pandemic, only 50% of international travellers purchased travel insurance, but after the pandemic, that number has risen to 76%. Customers are increasingly cautious and seek adequate medical cover, including COVID-19 cover for overseas trips. The bulk of travel purchases always took place digitally, with the numbers now only increasing. Once perceived to be not so important, travel insurance is now a necessity. With ‘revenge travel ‘ now back in vogue, we see a huge opportunity and are delighted to note that one-third of respondents chose ICICI Lombard as the preferred partner of choice.”