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St. Moritz Tourismus appoints Marijana Jakic as CEO

The Board of Directors of the recently-established St. Moritz Tourismus AG has announced the election of Marijana Jakic as the organisation’s new CEO. A native of St. Moritz and a distinguished member of the management team at Engadin Tourism, Jakic emerged triumphant from a rigorous selection process that evaluated approximately 80 candidates. She will officially take on her duties as a CEO from September 1, 2023.

Following the successful establishment of St. Moritz Tourismus AG in May 2023, accompanied by the appointment of an adept Board of Directors responsible for shaping the strategic trajectory of the organisation, the spotlight now shifts to the leadership.

Jakic is presently serving as the Brand Manager St. Moritz and an esteemed member of the Executive Board at Engadin Tourismus.

The selection of Jakic as the incoming CEO signals the board’s confidence in her ability to masterfully steer the organisation toward new horizons. Guided by her exceptional leadership acumen and distinct persona, Jakic is poised to define and propel the premium destination that is St. Moritz into an era of innovation, growth, and enhanced prominence.

Marijana on her election as CEO,“I am looking forward to taking on my responsibilities as the CEO of STMT. St. Moritz is close to my heart and we wish to showcase everything that the destination has to offer and welcome new guests from India in St. Moritz. In recent years, India has become one of our top ten markets worldwide. Many regular guests from India have strong ties to St. Moritz and the Engadin Valley. We will continue to work closely with Indian travel agencies and sales & marketing representatives with an aim to attract the growing number of new-age travellers who are more adventurous and seek immersive sensory travel experiences. Our strategy is to continue capitalizing on India’s continuously expanding market opportunities to tap into the vast potential it presents through trade partnerships, FAM- and business & development trips, creative marketing collaborations and more.”
St. Moritz Tourismus appoints Marijana Jakic as CEO.


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