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SOTC Travel inaugurates its new franchise outlet in Trichy, Tamil Nadu

SOTC Travel, a leading omnichannel travel and tourism company, recently inaugurated its new franchise outlet at Thillai Nagar, Trichy. Having a strategic focus to tap into Trichy’s high potential market and expand the company’s footprint in Tamil Nadu, the company’s new outlet is located at the heart of the city and also caters to the nearby city of Thanjavur.

Trichy features an upcoming source market for SOTC Travel in Tamil Nadu and caters to the growing demand from multi-generational families, millennial, couple, Gen S and business owners. With the pandemic putting a halt on international travel, customers are once again planning their long awaited holidays for the upcoming summer season. In the new normal, customers are seeking guidance and reassurance of holiday experts to navigate through the dynamic changes in travel and health protocols. And hence to support and guide customers from Trichy, SOTC Travel’s expert holiday planners will provide the much needed assistance to customers and help plan the perfect holiday.

Moreover, SOTC Travel’s internal survey highlights insightful travel trends from Trichy. A significant 65% of its customers are keen to take a summer holiday and to cater to the strong pent-up demand, SOTC Travel has introduced an array of special offers like Buy One Get One – Companion Free, air-inclusive holidays etc.

Commenting on this, Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “Trichy is strongly emerging as a viable source market for SOTC. Tamil Nadu contributes a significant 30% to our overall SOTC holiday business and customers from Trichy have displayed over 2x growth in demand since the pandemic. To inspire the discerning travellers of Trichy take their much needed holiday, our new outlet in the heart of the city at Thillai Nagar was chosen to leverage its significant catchment across multi-generational families, millennial, couple, Gen S and business owners. Our data indicates customers from Trichy prefer group holidays and so, we have introduced a host of special offers and products that are dedicated to cater to this market and its travellers.”

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