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SOTC announces official partnership with Mumbai Indians Cricket Team

 

SOTC Travel Limited has joined hands with Mumbai Indians, one of the most beloved cricket teams, for the ongoing T20 cricket season as an ‘Official Partner’. Through this collaboration, SOTC gains the rights to utilise imagery featuring Mumbai Indians’ players.

This partnership, coinciding with SOTC’s 75th year celebrations, taps into India’s profound love for cricket, strategically timed during the country’s peak summer travel season. SOTC will integrate this association across its promotional efforts across various platforms, including print, digital, social media, point-of-sale, and activations.

Daniel D’souza, President & Country Head, Holidays, SOTC Travel Limited, expressed, “At SOTC, we take immense pride in our Indian roots and 75-year heritage. In celebration of this milestone, we have partnered with Mumbai Indians, a T20 franchise adored by millions. Cricket and travel evoke strong emotions in India, and this iconic collaboration blends the excitement of cricket with the thrill of travel adventures. Our engaging campaign aims to introduce Indians to new destinations and experiences, uniting the excitement of cricket with the joy of exploration. Together with Mumbai Indians, we are honored to embody the spirit of India, bringing people together and igniting aspirations.”

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