Skyscanner launches Hindi product for Indian market
Global travel marketplace Skyscanner has launched a Hindi language experience across its products and services as part of the company’s commitment to the Indian market.
Hindi is the third most widely spoken language globally, and the number of internet users accessing content in Hindi is also rising. With the India travel market projected to reach USD 125 billion by FY27, and Indians increasingly preferring to book travel online, the introduction of a new localised experience will benefit travellers and partners alike in metro cities as well as Tier-II and III cities across the country.
India’s domestic and international air travel continues to showcase a strong recovery, surpassing pre-covid levels. This is reflective of travel demand on Skyscanner, with the company observing the highest spike in search volume in 2023 since pre-pandemic of 2019 for both domestic and international destinations. Trending routes in August include:
Commenting on the launch, Hugh Aitken, VP, Strategic Relations, Skycanner, said, “The Indian travel market is one of the fastest growing in the world and we see immense potential to help connect millions of travellers with some of the most ambitious travel providers in the industry. When accessing flight options on Skyscanner, travellers will now automatically be redirected to the Hindi locale on the airline or OTA site. As well as native language support, we are also investing across our entire product portfolio, not just for consumers but importantly too for our partners in areas such distribution, advertising, and data.”
Skyscanner currently works with market leading Indian partners such as MakeMyTrip, IndiGo, Goibibo, SpiceJet, Yatra, EaseMyTrip, and Cleartrip and is constantly looking to expand its network.