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SATTE’s inaugural ceremony kicks off with line-up of dignitaries

Termed as South Asia’s leading travel show SATTE 2024, organised by Informa Markets in India, kick started today at the India Expo Mart, Greater Noida, Delhi NCR, yesterday. The three-day event was inaugurated by V. Vidyavathi, Secretary Tourism Govt. of India and Yogesh Mudras, Managing Director of Informa Markets – India, along with several other dignitaries.

SATTE 2024 is being hosted with the theme of ‘Inclusive and Sustainable Tourism’, marking its 31st edition as a pivotal milestone in the global tourism industry.

Smt. V. Vidyavathi, Secretary Tourism Govt. of India, commending SATTE, said, “The resurgence of South Asia is nothing short of remarkable. We witness an upsurge in numbers coupled with an enriching diversity, showcasing the exponential growth of each country in the region.” Recognising the region’s abundant heritage, both tangible and intangible, she also suggested, “We must harness SATTE as a platform to champion our heritage, fostering enduring collaborations among nations within a structured framework.”

Alhasan Ali Aldabbagh, President – Asia Pacific, Saudi Tourism Authority, extended his regards and addressed the gathering, “Aligned with our 2030 vision, we aim to attract over 7.5 million Indian travellers to Saudi Arabia, positioning it as our premier source market. To achieve this, we have streamlined various aspects of the journey, including visa applications, permits, hotel accommodations, and flight bookings, for Indian travelers.”

Yogesh Mudras, Managing Director of Informa Markets – India, in his address, mentioned, “As the Year’s first major international Tourism Show, SATTE 2024 has garnered an unprecedented response from the Indian and global travel markets. Committed to providing a 360-degree role in delving into India’s thriving travel industry, we unite the entire tourism value chain for networking and exploration in the presence and with support from key government associations and forums.”

He proceeded, “With India’s visitor export earnings projected to hit US $50 billion by 2028, SATTE 2024 serves as the cornerstone for achieving Indian tourism’s goals. Our focus on inbound tourism and Vision@2047 ensures a platform for leading public and private players to drive impactful, solutions-centered changes and innovations.”

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