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Sabre appoints Samual Machado as MD to spearhead agency business growth across India & South Asia

Sabre Corporation has appointed Samual Machado as Managing Director to oversee Sabre’s agency business across India and South Asia. With a wealth of technology experience and a proven record of success across the travel ecosystem, Sam is uniquely positioned to drive exceptional customer experiences and insightful innovation in this dynamic region.

Sam is returning to Sabre, having previously joined Sabre Hospitality Solutions in 2011 as head of account management in India, progressing through varied roles before moving to Singapore to drive sales for the Asia Pacific region. He began his career in the travel and hospitality industry with renowned brands such as Jet Airways and Starwood Hotels & Resorts, now part of Marriott International. Most recently, Sam, who holds a master’s in management studies and a degree in mechanical engineering, was Senior Vice President, Business Development, Travel & Hospitality (APAC), at Teleperformance, a global digital business services company.

“We’re delighted that Sam is re-joining our Sabre family,” said Brett Thorstad, Vice President of Sabre Travel Solutions, Agency Sales, Asia Pacific. “India is one of the world’s fastest-growing travel markets and customers are relying on Sabre to drive innovation and shape the future of travel. Sam brings a technology-centric approach with rich expertise in sales, account management and customer experience, both in India and internationally. We’re paving the way for accelerated growth across India and South Asia, and Sam’s strategic vision and relentless focus on customer success and innovative technology solutions will differentiate Sabre in the marketplace.”

“I’m honoured and excited to be returning to India and South Asia, a region where I began my journey with Sabre back in 2011 and have forged lifelong friendships,” said Samual Machado. “India’s travel sector is dynamic and rapidly growing, and I look forward to driving further growth and development for Sabre across this important region. I’m excited to be working with the talented Sabre team and our travel partners to drive digital transformation, enhance customer experiences, and unlock new opportunities for growth in India and the wider South Asia marketplace.”

Sam will be based in Mumbai. He and his team will be focusing on supporting both online and brick and mortar agency customers, reinforcing Sabre’s commitment to its customer-centric and industry leading technology-driven approach.

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