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Penang Convention & Exhibition Bureau unveils the 7th Edition of the Penang Roadshow to India 2024

The Penang Convention & Exhibition Bureau (PCEB) has unveiled the 7th edition of its Penang Roadshow to India 2024. Spanning across four diverse cities from January 15 to 22 – Mumbai (15th), New Delhi (17th), Chennai (19th), and Kochi (22nd) – this expansive roadshow offers a unique opportunity for Indian travel enthusiasts and industry professionals to immerse themselves in the rich offerings of Penang. This destination is celebrated for its unique blend of cultural richness and contemporary allure.

Known as the ‘Penang Odyssey’ campaign, this strategic initiative by PCEB aims to position Penang as the preferred destination for both business meetings and leisure escapades in the Indian market. With a dual focus on business and leisure, the campaign strives to build mutually beneficial relationships with India’s travel agents. The Penang Odyssey campaign is set to explore new avenues to captivate the Indian market, recognizing its significance as a key market for Penang.

Expect a gathering of approximately 200 buyers from each city, creating a dynamic platform for networking, collaboration, and business expansion. The Penang Odyssey aims to showcase Penang’s diverse offerings, forging connections that transcend borders and unveiling the immense potential for collaboration between Penang and the Indian travel industry.

In 2023, Penang hosted around 600 events with 160,000 delegates, signaling a robust event calendar with an estimated economic impact (EEI) of RM1 billion. This achievement sends a resounding message of confidence, highlighting Penang’s readiness and capability to host large-scale, world-class events, reinforcing its position as a premier destination for business and leisure.

Malaysia’s commitment to facilitating seamless travel experiences is emphasized by the recent nationwide introduction of a visa-free regime. This regime allows stays of up to 30 days, starting from December 1, 2023, to December 31, 2024. This strategic move enhances accessibility for Indian visitors and presents a significant opportunity to further strengthen direct airline connectivity with India. Recognizing the growing demand and interest from the Indian market, Penang is actively working to establish additional direct flights, providing more convenient options for those looking to explore the vibrant charm of Penang.

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