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NYC Tourism + Conventions concludes 3-city Sales Mission in India

New York City Tourism + Conventions, the official destination marketing organisation and convention and visitors bureau for New York City’s five boroughs, led a delegation of six tourism partners along with Turkish Airlines (they were the part during the Mumbai events) and has concluded its annual sales mission in India, in Mumbai, Ahmedabad, and Delhi.

Throughout the mission, New York City Tourism + Conventions and the partners participated in a series of events, appointments, and meetings, aimed at re-engaging the travel trade across the market. The initiative successfully strengthened ties with the Indian travel industry, positioning New York City as a premier travel destination.

As part of this mission, representatives the NYC Tourism delegation engaged with key stakeholders and travel agencies in three feeder cities – including Ahmedabad (first time post pandemic) – across India and showcased the diverse offerings that New York City has for Indian travellers.

“We were pleased to be back in India, a rapidly growing feeder market for New York City tourism, for our annual sales mission,” said Makiko Matsuda Healy, Senior Vice President, Tourism Market Development for New York City Tourism + Conventions. “Recently, we introduced the Travel Trade Academy programme, thoughtfully enriched with Hindi subtitles to ensure that the Indian travel trade can fully engage with the five-borough destination. By incorporating Hindi subtitles, we aim to empower the trade to adeptly respond to evolving consumer demands, providing a diverse and personalised array of NYC experiences that resonate with the preferences of the Indian audience.”

New York City Tourism + Conventions partners participating in the mission include: Empire State Building, Trump International Hotel & Tower NY, Hudson Yards, Millennium Hotels, Circle Line Sightseeing Cruises, and Madame Tussauds. In Mumbai New York City Tourism + Conventions also partnered with the U.S. Consulate General, Mumbai.

New York City Tourism + Conventions is the official global partner of IGLTA Foundation for their 2nd annual symposium in India.
The NYC Travel Trade Academy is a free, online, educational training tool, available with subtitles in 10 languages including Hindi. The Travel Trade Academy is a self-driven learning platform to equip the global travel trade with essential destination knowledge about New York City. It aims to showcase a broad range of products and services, both new and established, in each of the five boroughs to inspire travel operators and agents to build New York itineraries for their customers. Interested members of the trade can register to participate here.


The sales mission this year featured a range of activities, including B2B meetings, and networking events. Through these engagements, NYC Tourism + Convention showcased the city’s iconic landmarks, diverse neighborhoods, world-renowned dining, shopping and entertainment options.


India continues to be a significant source of international visitors to New York City, and this mission underscores the city’s commitment to providing Indian travelers with a warm welcome and a memorable experience.

New York City is home to the world’s busiest airport system and the number one port of entry for U.S. international travellers. New York City welcomed a total 61.8 million travellMers in 2023, marking a recovery of 93% of the City’s record 2019 visitation levels. It remains on track to welcome 64.5 million visitors this year.

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