TBM Staff - Mumbai New York City Tourism + Conventions, Destination DC and Los Angeles Tourism and Convention Board in partnership with DMC, and Discover Destinations successfully organized an event in Indore for travel trade on 25th August. This gathering attracted considerable attention, as 29 agents from the travel industry in Indore, including senior agents and company leaders, were in attendance. Their esteemed presence underscored the significance of this collaborative endeavour. The campaign incorporated various strategic components to actively engage the travel trade community.
The agents were informed by New York City Tourism + Conventions about the recent airport, hotel and sightseeing developments along with key events including the 2023 US Open Tennis Championship, TCS New York City Marathon, Sail GP in 2024 and the FIFA World Cup coming to New York and New Jersey in 2026. Additionally, New York City Tourism + Conventions informed the agents about the relaunching of Travel Trade Academy, an educational trade resource, with Hindi subtitles.
Destination DC’s presentation highlighted how to increase overnights in Washington, DC by adding activities in neighborhoods including The Wharf, Georgetown, and Capitol Hill in an effort to educate what’s “beyond the National Mall’s monuments, memorials and museums.
The Los Angeles Tourism and Convention Board highlighted new developments in the Los Angeles Airport (LAX) along with new and upcoming neighbourhoods like the Destination Crenshaw and the LA Arts District. The city is also proud to be hosting IPW in May 2024. The presentation also talked about centennial celebrations of the iconic Hollywood Sign, Warner Brothers Studio and Disney.
Hemendra Singh Jadon, Chairman TAAI MP & CG Chapter and Member of Airport Advisory Committee, Indore, said, “Indore is a key market that cannot be ignored, it is cash rich with a tremendous growing potential for business in the US. Efforts like this help to educate the travel trade and thereby equip them to sell better.”
The aim of the event is to reach out to Tier 2 cities like Indore which have a high VFR segment to the US from India, besides the growing number of leisure travellers to the US. The event aimed to promote and increase awareness to the travel trade fraternity in Indore about US Travel and to inform of developments in the respective cities. Senior members of the travel industry attended the event and applauded the initiative taken by the partners to promote travel to the US.
