New Orleans & Company Appoints Sartha Global Marketing as India Representative
New Orleans & Company, the official destination marketing and sales organisation for the New Orleans tourism industry, has appointed Sartha Global Marketing LLP as its representative office in India. Sartha Global Marketing has been tasked to implement a comprehensive travel trade and public relations programme aimed at inspiring and attracting potential Indian leisure travellers, thus enhancing Indian arrivals to the destination.
Located in the state of Louisiana, New Orleans boasts a rich history and culture shaped by a captivating blend of Spanish, French, African and Caribbean influences.
“We are thrilled to enter the Indian market and our partnership with Sartha Global Marketing. Leveraging their market insights and expertise, we aim to enhance awareness of our destination in India. Simultaneously, we intend to collaborate closely with travel trade partners to offer new and unique tour programs to prospective visitors,” said Kim Priez, Senior Vice President of Tourism at New Orleans & Company.
Sheema Vohra, Managing Director, Sartha Global Marketing, added, “We are delighted to have this opportunity to promote New Orleans & Company in India. The destination is one of the most unique cities in the world, and a great addition to all US itineraries, offering a range of wonderful attractions, experiences and food for Indian visitors”.