MTPA appoints AllKnown Marketers as India Representative; conducts 3-city roadshow
The Mauritius Tourism Promotion Authority’s (MTPA) Director Arvind Bundhun is currently leading a delegation comprising 24 operators to conduct three-city roadshow in Mumbai, Chennai and Ahmedabad. MTPA last month appointed AllKnown Marketers as its India Representative.
The first event has kickstarted this week at the Four Seasons in Mumbai.
Bundhun said, “With increased connectivity between the two countries, this roadshow is an important platform for our local stakeholders to meet, bond and conduct business with the Indian travel trade. we are further directing our strategy through innovative trade, marketing and digital campaigns which will give Indian travelers the true essence of the destination. Mauritius is a year-round destination, and we invite you to feel our island energy”’.
This roadshow is expected to propel Mauritius’ presence in the Indian market as a destination for all segments: couples, families as well as MICE and weddings.
The Chennai roadshow will be graced by the Presence of H.E. Haymandoyal Dillum, High Commissioner of the Republic of Mauritius to the Republic of India, he stated.
Elaborating on plans for the Indian market, Bundhun said, “The strong mutual partnership which forged between the Indian Travel Trade and that of Mauritian travel partners for years, is clearly visible. With excellent airlift from both Air Mauritius and Vistara, Mumbai, Delhi and other key cities within India are more accessible than ever. India is a great source Market for Mauritius, and we are very optimistic for the future. We are putting lots of impetus on the Indian market, our topmost priority. Our future objectives will require ‘permanent bonds’ between both partners, and we will ensure that Mauritius as a high-end destination meets the aspirational demand of the Indian travellers.”
Sunil Mathapati, Country Manager, MTPA India, added, “We are delighted to execute the three-city roadshow with MTPA, and our partners from Mauritius have added immense support for the event. Over 450 Indian B2B partners are expected to attend the roadshow across the three cities. This roadshow marks not just a celebration of a beautiful destination, but also a celebration of human resilience during the pandemic and its swift emergence of recovery positioning itself as a destination for all seasons and traveller segments.”