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MoT promotes India as 365-days MICE destination at IMEX Frankfurt

The Union Ministry of Tourism is participating at the ongoing IMEX, Frankfurt in Germany. The aim is to showcase India’s MICE infrastructure to the global market, and attract a greater number of Conferences and Conventions in the country.

IMEX is a hub for the global events industry, which offers a valuable and lucrative opportunity for professionals to enhance businesses, foster genuine connections, and gain invaluable insights.

MoT has identified MICE as a niche sector to address the issue of seasonality and showcase India as a 365-days destination.
In line with this effort, Ministry has introduced ‘Meet in India’ as a specialised sub-brand within the ‘Incredible India’ campaign. This sub-brand aims to enhance promotional initiatives, showcasing India as an appealing MICE destination equipped with top-tier connectivity, cutting-edge infrastructure, a vibrant knowledge hub, and a plethora of distinctive tourist attractions.

The India Convention Promotion Bureau along with other MICE planners, Conference organisers and Destination Management companies participated in the Pavilion. The India pavilion was inaugurated by M. R. Synrem, Joint Secretary, Ministry of Tourism, Government of India, in presence of other officers of Ministry of Tourism, GOI.

During India’s G20 Presidency, over 200 meetings were convened in 56 cities nationwide, resulting in increased tourism both domestically and internationally. This platform effectively spotlighted India’s robust MICE infrastructure and its rich cultural and natural heritage on a global scale. Following this momentum, MoT is actively engaged progressing to firmly position India as a premier global hub for MICE activities.

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