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Ministry of Tourism launches “Visit India Year 2023” campaign at ATM in Dubai, UAE

Ministry of Tourism, Government of India, is participating in the Arabian Travel Market (ATM) 2023, being held from 01st to 04th May 2023 in Dubai, UAE. The Arabian Travel Market is one of the leading global events for the travel and tourism industry, attracting visitors and exhibitors from around the world. India’s participation in the Arabian Travel Market 2023 is a significant step towards promoting India as a preferred travel destination among the Middle East and North Africa (MENA) markets. With its diverse culture, heritage, cuisine, and natural beauty, Adventure, MICE, luxury, wildlife, wellness, India is a popular destination for travellers seeking unique and authentic experiences.

Ministry of Tourism, is showcasing “Incredible India” and launched Visit India Year 2023 campaign at the event, highlighting India’s diverse tourism offerings and the country’s commitment to sustainable tourism practices. The India Pavilion is showcasing India’s rich cultural and natural heritage, including its UNESCO World Heritage Sites, wildlife sanctuaries, and spiritual destinations.

The event also provides an opportunity for the Ministry to strengthen ties with the Middle East and North Africa tourism industry, including travel agents, tour operators, airlines, and media representatives. The delegation will participate in various networking events, B2B meetings, and media interactions to promote India as a tourism destination and establish partnerships with industry stakeholders.

India’s participation in the Arabian Travel Market 2023 underscores the country’s commitment to promoting tourism as a driver of economic growth and employment generation. Government of India remains committed to enhancing India’s tourism infrastructure and promoting India as a world-class tourism destination.

The India pavilion was inaugurated on 1st May at the Arabian Travel Mart 2023 Dubai by the Indian Ambassador to UAE, H.E. Sunjay Sudhir in presence of Gyan Bhushan, Sr. Economic Advisor, Ministry of Tourism, GOI, K. Lakshminaryanan Kannan, Tourism Minister of Puducherry, Rohan Khaunte, Tourism Minister of State Government of Goa and Arun Srivastava, Deputy Director General, Ministry of Tourism, GOI.

A strong participation from India at Arabian Travel Mart 2023 Dubai, consisting of more than 65 State Tourism Departments/UTs, Tour Operators, Travel Agents, Hotel Chains, Airlines etc. is expected to boost inbound travel to India from the Middle East region. ATM provides a much needed opportunity for Indian Tourism industry stakeholders to connect with global travel trade and promote India.

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