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Malaysia Airlines Forges Strategic Alliance with Manchester United; Introduces Three New Destinations

Malaysia Airlines has taken a significant step to broaden its global footprint by forging a strategic, multi-year partnership with Manchester United football club as its Official Commercial Airline. This collaboration aims to extend Malaysia Airlines’ renowned Malaysian Hospitality to Manchester United’s extensive community of over 1.1 billion fans worldwide. Through co-branded marketing initiatives, both brands seek to enhance brand visibility across diverse global audiences while delivering top-notch service and immersive experiences.

Simultaneously, at the MATTA Fair 2024, Malaysia Airlines unveiled plans to introduce flights to three new destinations: Malé, Maldives (MLE); Da Nang, Vietnam (DAD); and Chiang Mai, Thailand (CNX). These new routes will offer improved connectivity from Kuala Lumpur, with ticket sales commencing on 22 March 2024. Daily flights to MLE will commence on 1 August 2024, daily flights to DAD will begin on 24 September 2024, and five-times-weekly flights to CNX will launch on 15 August 2024.

This will mark the airline’s 13th destination in South Asia and 16th in ASEAN as it seeks to boost its presence within key markets, strengthening its position as the gateway to Asia and beyond in line with its commercial elevation journey. As a member of the oneworld® alliance, Malaysia Airlines currently offers superior connectivity to more than 900 destinations in 170 territories across the globe.

In the same event, the airline also unveiled its new A330neo Business Class and Economy Class seats as part of its fleet modernisation plan, ahead of the first aircraft’s scheduled delivery in Q3 2024. The new A330neo cabin will feature many ‘firsts’ for the airline and historically in its fleet.

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), said, “Malaysia Airlines has undergone a chequered journey over the last decade, however through it all, our resilience has remained steadfast. Having stabilised our balance sheet and recording our strongest-ever financial year performance since the past decade, we are now in a stronger position to steer our focus towards accelerating investments into our product and service delivery to elevate the customer experience.

With our Manchester United collaboration, the expansion of our network to three new routes, and the unveiling of the new cabin seats on our new A330neo; this sets the benchmark of exciting things to come as we redefine what it means to travel onboard Malaysian Hospitality. ”

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