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Malaysia Airlines Celebrates 35 Years of Frequent Flyer Programme

Enrich, Malaysia Airlines’ award-winning Travel and Lifestyle Loyalty programme, celebrates its 35th anniversary with a special campaign that allows members to earn Bonus Points for flights and hotel stays as well as Bonus Elite Points for them to retain or fast-track their tier status.

From 3 until 5 November 2022, members can earn 3X Elite Points and 3X Bonus Points when booking all Malaysia Airlines’ international or domestic flights. Meanwhile, members can earn Bonus Points from 3 November until 3 December 2022, when they book a stay via at any of its 400,000 properties worldwide for travel between 3 November 2022 to 12 April 2023.

With all the additional Enrich Points earned, members can either redeem flights or spend their Points on an extensive range of experiences available on Enrich’s vibrant redemption catalogue such as top- rated hotel experiential dining, healthcare checks and wellness treatments, holiday shopping styles from lifestyle partners, or even making e-donations to seven (7) charitable organisations including Make-A-Wish Malaysia, Malaysian Red Crescent Society and MERCY Malaysia.

Members can also take advantage of the 3X Elite Points to retain or upgrade their status and continue to enjoy all their Elite Privileges such as access to Malaysia Airlines’ Golden Lounges, priority check-in, priority boarding and more. Enrich Elite members are recognised across all oneworld Alliance member airlines with their coveted oneworld Priority tier.

Commenting on this, Lau Yin May, Group Chief Marketing and Customer Experience Officer, Malaysia Airlines, said, “In conjunction with Enrich’s 35th anniversary, we are delighted to launch a special campaign to appreciate our members for their unwavering support over the years. Over the past three decades, the frequent flyer programme of Malaysia Airlines, formerly known as Esteemed Traveller, has evolved into a holistic travel and lifestyle programme to enhance the experience of over 4 million registered members worldwide with benefits beyond just collecting points while travelling but also in day-to-day activities such as bank credit card conversions, hotel stays, and retail spending with a variety of lifestyle partners.”

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