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Maharashtra unveils AI-powered ChatBot for destination information

Maharashtra Tourism has announced ambitious plan to enhance travel and trade opportunities in the state. Recognising the region’s tremendous potential, Maharashtra Tourism aims to leverage its unique cultural, historical, and natural assets to attract domestic and international visitors while promoting business and trade collaborations within the state.

Girish Mahajan, Minister of Tourism, Government of Maharashtra, today launched an AI-powered WhatsApp chatbot (+91 94038 78864) that provides an interactive and informative way to explore the state’s rich cultural heritage, stunning natural beauty, and diverse attractions, all through the convenience of mobile phones. The chatbot can answer the questions about destinations, things to do, accommodation, and more, in both English and Marathi, making trip planning a breeze.

While unlocking Maharashtra’s tourism potential demands strategic investments in infrastructure, hospitality, and technology, Mahajan said, ”Seamless connectivity, from roadways to air routes, beckons travellers to explore our diverse landscapes. Varied accommodations, from luxury resorts to cosy homestays, cater to all preferences. Embracing digital tools enriches visitor experiences and streamlines services. Yet, sustainability must underpin our efforts, preserving our heritage and supporting local communities. ”

Commenting on the initiatives by Maharashtra Tourism, Jayshree Bhoj, Secretary, Department of Tourism, Government of Maharashtra, said, ”In Maharashtra, we treasure a tapestry of tourism treasures, from historical marvels to pristine beaches, all ingrained with our rich cultural heritage. As we stride towards 2024-2025 with aspirations of UNESCO recognition for 11 forts, we affirm our commitment to fostering tourism beyond mere travel. Our Department of Tourism diligently crafts policies, amplifies promotions and nurtures diverse experiences in collaboration with stakeholders like MTDC and private players championing niche tourism. We envision a sustainable tourism ecosystem fueled by collaborative efforts and robust policies.

While taking the delegates through the proposed Tourism Policy, Dr. B N Patil, Director, Directorate of Tourism, said, ”Maharashtra’s tourism sector offers significant revenue and job opportunities, with over 5 million jobs generated. To maximise tourist footfall and spending, we’re focusing on strategic initiatives such as rebranding hidden gems promoting local festivals, and streamlining policies. Through innovation and collaboration, we aim to unlock Maharashtra’s tourism potential, driving economic prosperity for all stakeholders.”

Maharashtra Tourism’s ambitious plan to boost travel and trade opportunities aligns with the state government’s vision to position Maharashtra as a global hub for tourism and commerce. By leveraging its natural and cultural wealth, the tourism board aims to create a thriving ecosystem that benefits visitors and residents, ultimately contributing to the economic growth and prosperity of the state.


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