Aviation Top Stories

Korean Air selects Amadeus Customer Loyalty Suite for its loyalty programme

Korean Air has selected Amadeus Customer Loyalty Suite to manage its lifestyle loyalty programme, Skypass. Skypass is one of the largest and most recognised frequent flyer programmes in Asia Pacific, in operation for more than 35 years.

To achieve its business objectives, Korean Air was looking for a high-performing loyalty system and Amadeus is the best fit to help Skypass identify and engage with its customers and grow its membership base.

“Of all the partners we considered, we found Amadeus to be the most trustworthy, not only in its willingness to collaborate, but also in its technical abilities. We will be able to seamlessly integrate our existing systems – and those of our partners too, whether it’s other airlines, alliances, or service providers. This will enable us to differentiate Korean Air’s loyalty program and boost engagement with our passengers,” says Young Soo Yoo, Managing Vice President & Head of Loyalty, Korean Air.

“We are pleased that Korean Air has decided to sign up for Amadeus Customer Loyalty Suite. As one of the top airline loyalty programs in the world, it is a key milestone to have the Skypass program onboard on our next generation loyalty solutions. Korean Air will be able to maintain a competitive edge with a highly configurable loyalty system providing a detailed view of customer insights and intelligence” says Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus.

The data generated by loyalty programmes is one of the most comprehensive sets of consumer data airlines have access to. The ability to seamlessly integrate that data with airline systems such as the Altea Passenger Service System means loyalty solutions can work efficiently with retailing and digital solutions. This allows travelers a greater level of decision making – for instance in purchasing a more expensive fare thanks to a preferable mile earned offer.

With Amadeus Customer Loyalty Suite fully integrated into the booking experience, Skypass members can book both reward tickets and ancillaries in miles as well as commercial tickets with a combination of both currencies.


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