TBM Staff - Mumbai Kerala Tourism Minister P.A. Mohammed Riyas has they will soon come out with initiatives to promote the state as a preferred venue for global conferences.
In the context of hosting the event by Kerala Tourism, Riyas said the state has immense opportunities in this segment considering its picturesque landscape, eclectic history and rich cultural heritage.
“The beautiful locales, including hill stations, beach and backwater destinations, in various parts of the state make it the most ideal location for international meets. The soft power at our disposal, which is tourism, is the most potent component and it has to be harnessed in a sustainable manner,” said Riyas.
G20 Sherpa Amitabh Kant, a former Kerala cadre IAS officer, who took Kerala Tourism to newer heights, said the country blends both its soft and hard powers to project itself and to ensure that the nation retains its very unique civilisational approach.
