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Kerala to undertake aggressive marketing in Gulf for monsoon

The Government of Kerala is all set to promote the state’s tourism offerings across the Middle East ahead of vacation season there starting next month.

The government has sanctioned INR 7 crore for promotion at Dubai and Doha airports. Publicity is being given across print, radio and an assortment of visual media. The aggressive marketing campaign is aimed at wooing travellers to Kerala in July and August.

Tourism Minister P A Mohamed Riyas said Kerala, having clocked a record arrival of domestic tourists, now targets to steeply raise the footfall of its foreign tourists.

“The campaign aims to sustain the flow of tourists from the Middle East by providing them with a unique experience,” he said.
Kerala Tourism also plans to work out attractive packages for Arab tourists, who often turn up in large groups. (Source: New Indian Express)


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