Jumeirah Hotels and Resorts Focus on Attracting Indian Travellers to Sustain growth
Jumeirah Hotels & Resorts, the renowned global luxury hospitality company and a part of Dubai Holding, is steadily expanding its customer base in India. The company reports a remarkable 24% increase in the number of room nights booked during the year-to-date period in 2023, compared to the same timeframe in 2022.
A key strategic partner to the UAE, India is a top source market for Jumeirah Hotels and Resorts, with particularly strong visitor numbers in Dubai, London, and Asia Pacific.
The growth in guest arrivals for the luxury operator follows a period of global expansion for the brand, including the opening of several new properties over the past 18 months, including Jumeirah Muscat Bay, Jumeirah Gulf of Bahrain Resort & Spa, Jumeirah Bali and most recently, Jumeirah Makkah. In addition, several of the group’s UAE-based properties have recently been enhanced, with refurbishments at Jumeirah Mina A’Salam and the ultra-exclusive Malakiya Villas at Jumeirah Dar Al Masyaf, as well as new beachscapes at Jumeirah Beach Hotel and Jumeirah at Saadiyat Island Resort.
Commenting during recent roadshows held in several key cities in India, Alexander Lee, Chief Commercial Officer, Jumeirah Group, said, “India is a very important growth market for Jumeirah Group globally and we are continually looking at ways in which we can welcome more guests from this market. Achieving consistent year-on-year growth in bookings from the Indian subcontinent is a testament to our capacity to connect people and cultures to create distinctive experiences for discerning travellers. As we enter a new era for the brand, India remains a key focus for Jumeirah, with opportunity for growth in line with our own vision for expansion and evolution.”
With an international portfolio of prestigious properties in sought after locations across the globe, Jumeirah revealed key updates on its ongoing investment in guest experience, as well as key new hotels and resorts planned in key markets for Indian audiences. This includes the recent opening of its first property in Saudi Arabia, Jumeirah Makkah, located a short walk from the Great Mosque of Makkah, and the highly anticipated Jumeirah Marsa Al Arab in Dubai, set to introduce a new expression of ultra-luxury hospitality for the brand. Featuring an avant-garde design by architect Shaun Killa, Jumeirah Marsa Al Arab will feature a hotel with 387 rooms and suites, 82 luxury residences, an 82-berth superyacht marina by D-marin, and a range of curated dining experiences. The Group is also set to open its second resort in Saudi Arabia, Jumeirah The Red Sea, in 2024. Set within the Kingdom’s most ambitious regenerative tourism project on its west coast, the resort comprises 180 keys and has been designed with relaxation and self-discovery in mind.
Ahead of COP28 in Dubai later next month, Jumeirah is also reinforcing its commitment to responsible hospitality through innovation and industry collaboration, with Jumeirah becoming a key member of the Sustainable Hospitality Alliance. Targeting tangible, scalable and practical sustainable solutions for the hospitality industry, the Group is focusing on five key pillars: Planet, People & Culture, Responsible Supply Chain, Ethical Business and Community Impact.