The tourism director of Kashmir Dr. G.N. Itoo and his Jammu counterpart Vivekanand Rai were in Mumbai recently to reach out to travel trade and reputed event management companies.
During their visit they interacted with Bollywood. The officials had one-on-one meetings with Nig Banners Yashraj, Endemol, Excel, Reliance Entertainment, Vishesh Films. The meetings of the directors with the film fraternity assume significance in the backdrop of releasing Film Shoot Policy last month by J&K. Film producers Guild and Motion Picture Association America hosted lunch for the visiting dignitaries.
Mumbai based Raja Rani Travels, specialists in film tourism coordinated all engagements along with J&K Tourist Office Mumbai.